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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Your marketing plan

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Resource topics

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Marketing plan template

Use our free marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.

Essential guide to planning your marketing

How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results

How to write a marketing plan - checklist

Checklist: how to write a marketing plan for your business, including setting objectives, choosing marketing methods and tracking results.

Six ways to make your small business look bigger

How to make your small business look bigger, with the right name, branding, by using a virtual receptionist and by building an impressive website.

Ten ways to improve your offer

Ten ways to improve your offer: ideas and tips for making changes in your business that will drive sales and boost customer loyalty.[

Expand your business into wealthy overseas markets

Ambitious small businesses often look overseas for the next step in their growth plans. Dubai could be a lucrative first step in your overseas strategy. Here’s how you could enter this profitable market.

From micro to mighty: scale your business with smart marketing

Achieving the transition from start-up, micro business to scale up is no mean feat. We share some top tips to turbo-charge your growth strategy.

Unveiling future trends in marketing

Changing client behaviour, digitisation and new technology, have transformed marketing. In this article, we explore how marketers must adapt their marketing tactics to remain competitive.

What is business intelligence? Tools for you to consider in 2024

Business intelligence is now the cornerstone of every business. We take a look at two of the main business intelligence tools.

Small business marketing tips

This blog provides small business owners with actionable marketing tips. Whether you're starting out or refining existing strategies, these insights will help your business stand out in the crowd.

Ten marketing ideas for small businesses in 2024

Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.

Bootstrap your micro business to success

A guide to essential strategies that micro-businesses can adopt to propel their business growth including networking and partnerships, technology and branding.

Green marketing: promoting a brighter future

As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.

Five ways to make your business more visible to customers

If customers don't know you exist, they won't buy your goods or services. Here are five tips to make your business stand out in the crowd and become more visible to prospective customers.

Six factors that can affect your marketing strategy

No matter how well you plan your marketing, there are always factors that can derail your plans. We look at the six factors that can adversely influence your marketing.

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