A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.
The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.
Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.
Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.
Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.
Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.
Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.
Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?
Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.
Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.
CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.
Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.
How to improve the product page designs on your ecommerce website and boost online sales.
Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts.
The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales.
Providing quotes for new customers is time-consuming and not always successful. Ben Dyer explains how to improve your conversion rate.
Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads
Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.
Ten types of shopper and how independent retailers can attract them and win them over in-store and online using mobile commerce and social media
Six search and SEO mistakes that you need to avoid, including keyword stuffing, poor use of social media, bad backlinks and duplicate content.
SEO helps attract visitors to your website but it's landing page optimisation that turns browsers into buyers. Danielle Haley, Director of Indy Consultancy.
Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.
Pinterest is like an online noticeboard where you can pin stuff you like and share it with others. See how to use this social network in your business
How can you use Instagram in your business? See how to get started with this photo sharing social network - expert hints, tips and advice.