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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Blog

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Top tips for getting the most from your pay-per-click campaigns, increasing your click through rate and reducing the cost per click.
Don't dismiss promotional products. Just because they're cheap it doesn't mean they aren't effective. We look at the benefits of two such promotional products.
Social media platforms are constantly evolving and updating. Tom Welbourne of The Good Marketer looks at some of the recent changes to Facebook Marketing and what they mean for advertisers.
What will the post-pandemic world of marketing look like? Will it be business as usual or will some of the enforced changes in lifestyle, work and marketing be here to stay?
Four ways bitcoin can help your small business grow and why you might consider making and receiving bitcoin payments in your firm.
A beginner's guide to using bitcoin in your business and what you will need to know to trade and transact using bitcoin.
There's something to be said for making hay while the sun shines and the Stamp Duty holiday has encouraged estate agents and mortgage brokers to come up with innovative marketing solutions during the COVID-19 pandemic.
Many harbour the dream of being their own boss but do you have what it takes? These six tips can help ensure you become a successful entrepreneur.
Five top tips from Fiverr on how you can build your online presence by utilising the talent, skills on know-how of on-demand creatives.
As we approach the end of the year, we look at six key considerations when planning your 2021 digital marketing strategy.

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