Skip to main content
Guiding you to a better future

Search

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

August 2024

5 results shown
What is a web developer and how is it different to a software developer? We will explore what each role involves, how much they make, and which is the right role for you.
Christmas can be the perfect time to strengthen client relationships. Here's how a little forward planning and Christmas gifting can boost your brand reputation.
Partnering with the right influencers can take your small business to the next level. Discover how you can use influencers in your marketing and brand awareness activities.
How do you take your marketing agency to the next level and stand out from the competition? Tom Welbourne of The Good Marketer shares his top tips.
James Bennie, Area VP, Customer Success at impact.com, reflects on a session about breaking down silos and buying in to partnerships, at the recent iPX 2024 event in London

Stay up-to-date with business advice and news

Sign up to this lively and colourful newsletter for new and more established small businesses.