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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

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Successful selling means showing customers how your product meets their needs. Highlight its benefits rather than just describing it.
Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.
Webinar exploring how technology like Blockchain can revolutionise global trade by bridging funding gaps and unlocking opportunities for global trade.
Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.
Andy Bounds offers seven ways to make your proposal more persuasive - and speed up the writing process.
Selling does not have to be a one-way communication, says sales expert Andy Bounds; it should be about agreeing a joint way forward.
There are five key salesperson types, but one beats them all. Fascinating insight into sales technique by Andy Bounds.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
Businesses survive on their sales. So how do you motivate a sales team to ensure you maximise its potential and get the best results?
Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.
Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.
Sales promotion aims to provide a short-term boost to sales. While a price cut is one option, we look at alternatives that are more cost-effective.
This huge and lucrative market is no niche - it encompasses consumers from all walks of life who just happen to be over a certain age.
Keeping everyone in the know can be difficult when it comes to sales. Effective communication is essential to ensure everyone is up to speed.
Research reveals that 80 per cent of non-routine sales occur only after at least five follow-ups, so the 8 per cent who persevere will succeed.

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