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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Negotiating

A successful sales process looks at the customer and what they want, rather than just what kind of product or service you're trying to sell.

Resource topics

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Successful selling means showing customers how your product meets their needs. Highlight its benefits rather than just describing it.
When a customer wants to buy from you, make it easy for them to complete the purchase. But are things really that simple?
12 FAQs on sales technique, including which customers to concentrate on, when the best time is to make a sales approach and how to close a deal.
The key to successful negotiation is to understand your customers. The more you know about them, the stronger your position will be. Read these FAQs.
How to plan your negotiating strategy, conduct a successful negotiation with customers and suppliers and get great deals for your business
We're not all natural-born salespeople, so we share some simple steps that can help you negotiate better sales.

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