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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

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In business you will need a whole host of contracts from sales and employment contracts to leasing and hiring arrangements. It's important you understand them and draft them correctly.
Businesses require a steady flow of quality sales leads to stay afloat. You need to adapt your approach to keep up with evolving marketing techniques. Here are eight top lead generation trends.
Many business struggle to convert customer interest into sales. Discover the five main places you could be going wrong in the sales funnel.
The creative industry has always made a sizeable contribution to society in the UK but how can creative training help your team? We look at the key benefits.
Eight essential skills that students should develop if they want a management career and to become a leader within a UK business.
Negotiations can stall and become stagnated when two parties cannot agree on a way forward. These negotiation techniques can be used to improve your negotiating skills and resolve disputes.
Regardless of whether you sell to other businesses or consumers you will need a reliable stream of sales leads. Six steps to generating sales for your business.
Traditional retail isn’t dead - but it is being outpaced. How to use innovation and smart tech to create an experience that gets customers excited.
Some bosses think they can get staff working hard with punishment and threats - but studies show happy employees are more productive. Try these tips.
All businesses need to ensure they have a healthy pipeline of new sales coming in. How to generate more leads to convert into satisfied customers.
Business travel can be a costly affair. Here are seven ways to save money and reduce the cost of your business flights and travel.
The market for used business vehicles online is vast - but competition is ferocious. Eight steps to making the sale at the best possible price.
Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.
What do you do when you can't get through to a business contact? Andy Bounds explains how to make contact with hard-to-reach prospects.

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