Skip to main content
Guiding you to a better future

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

Resource topics

15 results shown
How to use a database to improve customer service and to support your marketing and sales efforts.
Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
Big data can give you insights into your customers and improve your marketing and sales results.
How do you create a positive culture in your small firm? Andrew McMillan of Charteris looks at how employers can change employee attitudes.
Customers are feeling worried as a result of COVID-19. It's essential you adapt your marketing to the situation. These three tips will help.
B2B clients don't want to hear about your innovative solutions or excellent people. Why adopting a 'you-you-you' mindset is the only way to go.
Data is valuable for businesses - and big data could help you unlock amazing insights about customer habits, behaviour and interests. Here's how.
The customer may not always be right but if you see things from their point of view, you will avoid conflict and build trust says Benjamin Dyer.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.
A guide to customer relationship management - CRM - and how can it help your small business
Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.
Your members of staff are the key to delivering top-notch customer service. We explain why you should hire – and fire – for attitude.

Contact us

Make an enquiry