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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

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Four golden rules for making the sale easy

When a customer wants to buy from you, make it easy for them to complete the purchase. But are things really that simple?

Understand body language in business

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Dealing with an agent

An agent will act on your behalf to negotiate sales of your products or services. They are often used when selling products in overseas markets.

Nine top tips for choosing and using a commercial agent

Many firms have found agents to be a cost-effective way of accessing sales expertise, contacts and customers. But you need to choose the right one.

Recruiting the right salespeople

Good salespeople are a major asset, because they deliver sales, yet finding them can be very hard. Learn how to find and recruit them.

Write a quality statement

How to write a quality statement when tendering for a contract that will demonstrate your skills, experience and expertise

How to write a winning business proposal

The difference between winning and losing a contract could be down to the quality of your initial proposal: saying the right things in the right way.

Ten ways to win public sector contracts

The public sector spends billions of pounds directly on orders with SMEs. How can you improve your chances of getting a piece of the action?

Essential guide to creating a sales strategy for growth

How to set a sales strategy that will help your business achieve its growth potential, including setting sales targets, managing salespeople and using CRM systems.

How to pitch to corporate partners

Partnering with a bigger business can help you leverage your innovations. How to get in front of the right people - and make a great impression.

Essential guide to selling your products or services

How to sell your products or services to other businesses, including how to pitch for contracts, selling the benefits and how to close a deal.

Preparing your sales pitch - checklist

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

Essential guide to negotiating

How to plan your negotiating strategy, conduct a successful negotiation with customers and suppliers and get great deals for your business

Negotiating a sale - checklist

We're not all natural-born salespeople, so we share some simple steps that can help you negotiate better sales.

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