Skip to main content
Guiding you to a better future

Search

  1. Home

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers.There are many forms of advertising.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

Mobile and text marketing

By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.

Where to advertise online

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer

Writing a pay-per-click ad

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness

Seven ways to improve your online conversion rates

CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.

Ten simple ways to turbo-charge your website

Many businesses are missing simple tricks that could dramatically boost their results online. Find out how to turbo-charge your website this year.

Are you breaching the golden rules of marketing?

Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.

How to hire a freelance designer

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?

How to hire a freelance copywriter

A freelance copywriter can write highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Eight free tools for Google Ads

Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.

Nine steps to choosing Google Ads keywords

Pay-per-click advertising: How to choose the best PPC keywords for Google Ads and Microsoft Advertising

Managing your Google Ads costs

Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

How I set up an online wine business

How Rowan Gormley and some like-minded friends set up Naked Wines - an online wine business that allows customers to call the shots.

How to use online directories to attract customers

Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?

Get an affiliate to promote your business

Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Find out how to set up an affiliate programme.

Web copy that works

Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Contact us

Make an enquiry