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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers.There are many forms of advertising.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

How to evaluate supply chain management tools

In a global economy where customers expect goods to arrive fast, breakdowns in the supply chain can be devastating. We explain how to get the right supply chain management tools.

Combine customer loyalty programs with IT management software

Learn how you can make your customer loyalty programs more impactful and cost effective by combining your loyalty program with IT management software.

How SMBs can secure their email marketing against phishing

Think phishing is only something to worry about as a bigger firm? Wrong! Here's why you're on hacker's radar and what you can do to secure your email marketing.

Five advantages of AI chatbots for ecommerce businesses

AI chatbots are increasingly taking over some of the load, helping ecommerce businesses scale. Here's how they are supporting customer support teams offer better service.

Five ways mobile apps transform customer engagement

Consumers are increasingly interacting with local businesses via mobile apps. Here’s how a mobile app could transform your business.

Increase web visitors: why there's more to digital marketing

In digital marketing, it's easy to get caught up in metrics. But driving people to your website is only half the battle. Michelle Symonds of Ditto Digital explains why what happens next matters too.

How to audit and optimise your website for local SEO

If you rely on local business, you need to make sure you appear in local search. Here's how to make sure your website is optimised for local search.

Driving brand consideration through the power of native

Where and how should you spend your marketing budget? Which format is right for you? We help you understand the difference between digital and native ads.

How high-fibre fast broadband can benefit enterprises

In the fast-paced world of small businesses, they need a broadband service that can keep up. Here’s where high-fibre fast broadband helps.

Email subject lines that increase open rates

There’s no doubt that email marketing remains a powerful tool in your marketing tool box but to really win, you need subject lines that persuade recipients to open your emails. Here’s how.

Tracking your marketing with a small business computer

By utilising the right tools, small businesses can gain valuable insights into their campaigns' performance, leading to more informed decision-making. Here’s how a small business computer can help.

Agency or in-house: What’s best for managing your PPC ads?

Agency or in-house? What’s the best way to manage your PPC ad campaigns? In this blog, we explore the pros and cons of each to help you decide.

Mastering keyword research to drive traffic and boost SEO success

Proper keyword research drives targeted traffic, enhances content relevance and achieves unparalleled SEO success. Know how to handle it all like a pro.

The best marketing tools for small businesses

Discover top tips on how marketing tools can save you time and money and elevate your small business marketing to new heights.

Website redesign: eight lessons to keep you on track

Search engines are constantly updating their algorithms which can impact your online visibility. Make sure your website redesign stays on track with these key lessons.

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