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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers.There are many forms of advertising.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

How to use local SEO to improve your Google ranking

How to use local SEO, including a Google Business Profile, to boost your Google search ranking and attract more customers to your local business

The best customer service software for small business

Leading customer service software and how to choose the right solution for your business.

Top five benefits of podcasting for business

Podcasting has been around for a while, but more businesses are adding a podcast to their content marketing mix. Read the top five benefits of podcasting for your business.

Using SEO to promote your website on a shoestring

There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.

How to make your content more engaging

Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.

Boost online sales with landing page optimisation

SEO helps attract visitors to your website but it's landing page optimisation that turns browsers into buyers. Danielle Haley, Director of Indy Consultancy.

Turn your web visitors into buyers with web analytics

Knowing where your website visitors come from and what they do once they get to your site can help you meet customer needs and your online objectives.

Best apps for organising and planning

Discover the best small business apps for organising and planning your work. Organise all aspects of your business life with these handy apps and tools. Here are some of the best apps.

How to evaluate supply chain management tools

In a global economy where customers expect goods to arrive fast, breakdowns in the supply chain can be devastating. We explain how to get the right supply chain management tools.

Combine customer loyalty programs with IT management software

Learn how you can make your customer loyalty programs more impactful and cost effective by combining your loyalty program with IT management software.

How SMBs can secure their email marketing against phishing

Think phishing is only something to worry about as a bigger firm? Wrong! Here's why you're on hacker's radar and what you can do to secure your email marketing.

Five advantages of AI chatbots for ecommerce businesses

AI chatbots are increasingly taking over some of the load, helping ecommerce businesses scale. Here's how they are supporting customer support teams offer better service.

Five ways mobile apps transform customer engagement

Consumers are increasingly interacting with local businesses via mobile apps. Here’s how a mobile app could transform your business.

Increase web visitors: why there's more to digital marketing

In digital marketing, it's easy to get caught up in metrics. But driving people to your website is only half the battle. Michelle Symonds of Ditto Digital explains why what happens next matters too.

How to audit and optimise your website for local SEO

If you rely on local business, you need to make sure you appear in local search. Here's how to make sure your website is optimised for local search.

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