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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Instagram allows businesses to upload inspirational images and videos to build relationships with potential customers and influencers.

Resource topics

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Social media expert Alison Battisby provides an essential checklist to help you get the most out of Instagram, from creating themes to using hashtags.
Everything you need to know about using Instagram to promote your small business - from creating a style to making the most of hashtags
How can you use Instagram in your business? See how to get started with this photo sharing social network - expert hints, tips and advice.
Instagram adverts were only introduced in 2013, but they're estimated to have already driven more than one billion user actions. How to get involved.
The days of adding a few random hashtags to your Instagram posts are well and truly over - you have to have a strategy. Sarah Orchard shares her tips.
Gemma Went outlines six key ways to make the most of Instagram - including top tips on using links, Stories, hashtags and user-generated content.
Instagram has become a key tool for Instagram brands. Discover the SEO tips that can boost the performance of your Instagram account.
Instagram have launched their own short video format feature to challenge TikTok. How can your business benefit from these tools and which will help you grow your brand?
For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.

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