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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers.There are many forms of advertising.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

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Combine customer loyalty programs with IT management software

Learn how you can make your customer loyalty programs more impactful and cost effective by combining your loyalty program with IT management software.

The ROI of corporate gifts: what every SME needs to know

Promotional products might feel old hat, but they continue to provide a great returns on investment, boosting brand awareness long after your marketing campaign has ended.

The best CRM platforms for beginners

Customer Relationship Management (CRM) can help you deliver better customer service and improve efficiency. But with so many on the market, which is right for you? We explore your options.

Tech-savvy ways to use gift cards

Everyone loves something for nothing. Discover how gift cards can be used to encourage referrals, sign-ups or purchases and how you could earn gift cards, too.

The best CRM platforms for beginners

Customer Relationship Management (CRM) can help you deliver better customer service and improve efficiency. But with so many on the market, which is right for you? We explore your options.

Best virtual call centre software for small businesses in the UK

Delivering excellent customer service as a small business in the UK can be made much easier with the introduction of virtual call centre software. We look at seven of the best.

How banks are leveraging SaaS solutions to transform customer service

Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.

What every beginner needs to know about database marketing

A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.

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