Skip to main content
Guiding you to a better future

Search

  1. Home

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

15 results shown

Essential guide to marketing with your database

How to use a database to improve customer service and to support your marketing and sales efforts.

How to encourage repeat business - checklist

Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.

Setting up a customer care programme - checklist

From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.

Six reasons you could be failing to attract customers

Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.

Data protection: your obligations

The EU General Data Protection Regulations lay down strict rules about the use of personal information. There are significant fines for failure to follow the rules.

The best customer service software for small business

Leading customer service software and how to choose the right solution for your business.

How to deliver first-class customer service

Customers are the lifeblood of any business, so by treating them well and regularly exceeding expectations, you can boost satisfaction and retention.

Ten ways to get the most out of customer testimonials

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Ten ways to reward loyal customers

Ten ways for businesses to reward loyal customers including discounts, promotions and VIP treatment

Best virtual call centre software for small businesses in the UK

Delivering excellent customer service as a small business in the UK can be made much easier with the introduction of virtual call centre software. We look at seven of the best.

How banks are leveraging SaaS solutions to transform customer service

Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.

What every beginner needs to know about database marketing

A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.

Top tips for SMEs to navigate negative reviews

A new survey reveals that 46% of Brits wouldn’t buy a product or service from a company if a review said it was of poor quality. So, how can a business avoid potential negative reviews?

Five SME tips for managing returns

Read the five top tips for managing returns as a SME from Capital on Tap.

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Contact us

Make an enquiry