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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Shoppers urged to support local stores as lockdown eases

16 June 2020

The Federation of Small Businesses is calling on the public to support small retailers as they begin to reopen up after lockdown.

As thousands of small retail businesses in England reopen their doors for the first time since March, the Federation of Small Businesses (FSB) is urging people to "shop small" and support small firms.

Mike Cherry, FSB national chair, said "it has never been more important to support small firms, shop local and support the nation's self-employed."

FSB data shows that:

  • 35% of all small businesses closed their doors during lockdown;
  • 60% of all retailers were closed during the lockdown.

More than half of small retailers (60%) polled said it would cost up to £1,000 to comply with government guidance on working safely; 28% said it would cost between £1,000 and £10,000 to comply.

Of those retailers that were closed throughout lockdown, 20% say they do not believe they can reopen in a way that is compliant with government advice on working safely, including social distancing.

"The past few months have been and remain some of the toughest periods of trading that the economy has faced in recent history," said Mike Cherry.

"Right across every single village, high street, town centre and city shopping centre, small businesses have faced an unprecedented period of turbulence the likes none have seen before. That is why today is a crucial landmark in getting back to business, bringing the retail economy back on track as well as crucially safeguarding the livelihoods of millions of employees."

However, he warned that reopening won't happen overnight. "For many this will be a slow and gradual easing back into business. Not every small firm will find it financially viable to open, while others will not be able to cope with full customer demand on day one with social distancing measures still in place, and their desire to protect their staff, suppliers and customers. Some shops are deliberately staggering opening times among themselves to help manage the high street, and manage deliveries.

"The raft of financial packages from the government has enabled thousands of businesses to stay afloat, but this of course cannot last forever, and we need small businesses to be back and trading, so they can get back on their feet. That's why it's vital that the public now do all they can to support small firms as they start to reopen."

"Shoppers can support small firms in many ways," Cherry said. As well as visiting local stores once they reopen, shoppers can continue to support local businesses that are selling online as well as offering support on social media and review sites.

For those going into the bricks and mortar stores, "patience from the public is needed," said Mike Cherry. "There may be queues in place, limits on the number of shoppers in a single building and other measures all designed to protect staff as well as customers. So I'd urge everyone to show patience and consideration especially during the next couple of weeks."

Written by Rachel Miller.

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