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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers.There are many forms of advertising.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

News

June 2025

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HMRC is urging anyone earning extra income through a side hustle to check if they need to register for self assessment – and if so, file their tax return now.
Businesses using Instagram for brand promotion could get a boost from July when Meta's latest update will allow public Instagram posts to be indexed and ranked by Google.
HMRC estimates that £46.8 billion of tax was unpaid in the 2023-2024 tax year - and it says the largest share is due to small business non-compliance.
Newcastle upon Tyne, Ipswich and Peterborough are the best places to work for a small business in Britain based on commute times and wages, according to a new study.
Only 18% of the UK's 4.4 million self-employed workers are currently saving into a pension; new research suggests that a "default savings plan" could be the way to help more freelancers save for their future.
Sage has partnered with The Hundred cricket tournament to launch a competition that celebrates small businesses.
A new survey has found that the administrative burden of business reporting, bureaucracy and compliance is preventing many small businesses from reaching their full potential.
Cybercriminals continue to target the retail industry, with fashion brands increasingly in their crosshairs.
Two new studies suggest that UK small business owners are feeling more positive about their prospects and better prepared to face the challenges ahead.
New research shows that many small businesses in the UK are struggling to access the finance they need and a worrying one in five have been turned down for a business bank account.

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