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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Remote work could be key to Britain's 'Levelling Up' plan

14 April 2022

New research finds remote work could enable 13 million people to live and work outside the UK's major economic hubs.

More than half of Brits (53%) still feel living in a major city is important for their career, yet only 15% would continue to live in the city if they had the same career prospects living elsewhere.

Remote work could enable over 13 million Brits* to seize the opportunity to live and work outside the major cities, helping to spread economic opportunity across the UK, according to research released today by ClickUp, the all-in-one productivity platform.

The research found that 45% of the UK workforce believe working remotely from wherever they’d like on a permanent basis is a realistic option. More than half (53%) of Brits believe that living in a major city is important to their career advancement - however if they had the same career prospects living elsewhere as they do now, only 15% of people would choose to continue living in the city.

The UK government recently announced its Levelling Up plan, which aims to bring gigabit broadband to 85% of the UK, and £1 billion to deliver 4G coverage to 95% of the country by the end of 2025, amongst other measures to reduce regional inequality. The new research from ClickUp suggests that remote work could play a major role in helping the government achieve its key objective and level the economic playing field across the country.

Amber Coster, vice president of operations, EMEA at ClickUp, said: "The key to spreading economic opportunity across the UK could be staring us in the face. The country has already adapted brilliantly to remote working, and there is a huge demand to live and work outside of the main economic hubs. There are still some productivity hurdles to be overcome but with the right approach and tools, combined with the government's commitment to improving connectivity, remote work could play a major role in bringing economic opportunity to everyone."

However, remote work does not come without its challenges; ClickUp’s research revealed the top areas that need improvement to make remote work a permanent reality, according to the workforce:

  1. Ways of communicating (19%)
  2. Managing employees (17%)
  3. Managing workloads and projects (17%)
  4. Too much importance is given to face-to-face meetings (17%)
  5. Software and tools (16%)

Managing and measuring productivity becomes even more important with distributed workforces, yet less than a fifth (19%) believe their employer’s able to do this well. In fact, data shows there is significant room for improvement with close to half (44%) of Brits rating their employer's ability to measure productivity as average or below average.

*The Office for National Statistics’ most timely estimate of payrolled employees indicates that in December 2021 there were 29.5 million employees in the UK

Story submitted by Ilona Mosejeva of Tyto PR.

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