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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Leading entrepreneurs to speak at Business Show

9 November 2021

Dragon Touker Suleyman, Innocent's Douglas Lamont and the small business minister Paul Scully are just some of the keynote speakers that will be attending the 43rd Business Show at the ExCeL in London on 24 and 25 November.

The Business Show is Europe's largest business show, helping 25,000 visiting start ups and business owners to grow and develop their enterprises. Tickets are free and this year the emphasis will be on business adaption, innovation and survival as the UK economy gradually recovers from the COVID-19 pandemic. Alongside the core event, there will also be two newly-launched co-located shows, Working From Home Live and Retrain Expo.

The Business Show 2021 has unveiled the keynote speaker line-up, featuring some of the biggest names in business, including:

The Business Show will also offer visitors the chance to meet 500 exhibitors and attend interactive masterclasses with industry experts. There are also mentoring and education opportunities covering issues such as financing your business, cybersecurity and digital marketing.

Masterclass spaces are available on a first come, first served basis, so attendees are encouraged to sign up on the Business Show website. You can also register for free entry tickets on the website.

Written by Rachel Miller.

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