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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

February 2024

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New research has found that many business owners are reluctant to take out loans to help grow their business because of the risk to their personal assets, including their homes.
The fee that businesses have to pay to register a limited company with Companies House is to increase significantly from 1 May 2024.
Despite challenging conditions, the number of UK digital micro businesses turning over more than £ 100,000 a year grew substantially during 2023, and almost a fifth (17%) now bring in six-figure sums, according to new figures published this week.
A new survey of UK small business owners has found that 69% of those polled said they would consider changing banks this year, as many seek new ways to grow their business.
Amazon is withholding payments from hundreds of UK sellers while it conducts new VAT checks; some traders are reporting that they are still waiting to be paid even though they have supplied all the necessary documentation.

Street food stalls, property letting businesses and online retailers were the biggest growth sectors in 2023, as the number of UK start-ups increased by 12% compared to 2022.

According to a new survey by Capital on Tap, only 1% of small businesses in the UK have never had to deal with an overdue invoice
Funding is a significant barrier for would-be entrepreneurs but new research has found that most people think that business start-up costs are far higher than they really are.
Despite good intentions - especially at this time of year - many Brits lack the time or energy to exercise outside of work, according to a new report.
HMRC has revealed that a record number of Self Assessment tax returns were submitted by the filing deadline.

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