Skip to main content
Guiding you to a better future

Search

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Demand for office space set to plummet

16 June 2020

New research suggests that demand for office space in the UK could drop by up to 50% as more businesses change their attitudes to staff working from home.

The research, conducted by Instant Offices, reveals that commercial space across the country has been left standing empty and rental negotiations have stalled. It comes after 60% of the UK workforce started working from home during peak-lockdown. At the same time, many firms have struggled to cover their overheads because of the economic consequences of the COVID-19 pandemic.

At a vacancy rate of 4.5% (representing 57.6 million sq ft of empty space), Instant Offices has calculated that the amount of unused commercial office space in the UK is currently almost 50 times larger than London's O2 Arena.

Flexible office providers have already reacted to emerging trends. According to Instant Offices data, over 60% of providers are offering reduced rates or rent holidays to current clients, while commercial spaces are attracting new business with virtual tours, rent-free periods and discounts of 16% – 20%, enabling firms to sign on now at a reduced rate, for occupancy at a later date.

The report concludes that the pandemic has "shown the world that we can cope with rapid changes to the way we all work" and it predicts that there will be "a permanent shift in the way an office can meet individual needs".

The report identifies three key changes that the commercial property sector is likely to see in the second half of the year and into 2021:

  • Half the workforce could become remote: Regular remote working could become the norm for up to 50% of the UK workforce in the long-term, reducing the need for one central office space. Instead, more people will work from home or use multiple flexible spaces.
  • Demand for flexible office space will outstrip supply: Long-lease commercial property still dominates the UK market, with flexible space like co-working offices or serviced offices accounting for just 6% of the total market share. However, this is set to change as the flexible trend grows. Post-COVID-19, Instant Offices predicts that more companies will be unwilling to take on the expense of a long-term lease, or the level of risk that comes with it.
  • Tech integration will monitor employee wellbeing: Tech and wellness will become more heavily integrated into offices around the world. Office life could soon include daily online wellness checks, assigned arrival times at the office to avoid bottlenecks, and limited meetings and face-to-face interactions. AI and motion sensors could raise the alarm if social distancing guidelines are not being followed, while thermal cameras will be used to measure employee temperatures on arrival at work.

Written by Rachel Miller.

Stay up-to-date with business advice and news

Sign up to this lively and colourful newsletter for new and more established small businesses.

Contact us

Make an enquiry