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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Confusion about tax as self assessment deadline looms

3 January 2023

As the annual tax return deadline draws near and HMRC introduces a new penalty system for VAT, a survey has revealed significant tax knowledge gaps among sole traders.

Three-quarters of sole traders polled by card payments provider Takepayments are unsure of the current tax thresholds that apply to them; specifically, 75% of sole traders don't know at what earnings threshold they'll pay a higher tax rate of 40% (£50,271).

Worryingly, just 9% of those polled know what could happen if they don't pay their tax bill: one in 50 said that they thought nothing would happen at all.

The findings also show that only 31% of sole traders know when they need to submit their self-assessment tax form (31 January) and 73% of sole traders mistakenly believe that they need to pay corporation tax in the same way that limited liability companies do. The findings come as HMRC introduces a new points-based penalty system for late VAT returns and payments.

Takepayments has launched a free tax calculator to help business owners work out how much tax and VAT they have to pay.

"It's not surprising that many small business owners are unsure of the legal obligations they have regarding things like tax and VAT. The rules can be quite difficult to understand, especially if you just want to focus on growing your business." Jodie Wilkinson, head of strategic partnerships at Takepayments

New penalty system for late VAT payments

HMRC has introduced a new VAT late payment penalty system which will replace the default surcharge system for VAT periods starting on or after 1 January 2023. There will also be changes to how VAT Interest is calculated and any nil or repayment VAT returns received late will be subject to late submission penalty points and financial penalties.

Penalties will work on a points-based system. For each VAT return you submit late, you will receive one late submission penalty point. Once a penalty threshold is reached, you will receive a £200 penalty and a further £200 penalty for each subsequent late submission. You will not be charged a penalty if you pay the VAT you owe in full or agree a payment plan on or between days 1 and 15.

To give tax payers time to get used to the changes, HMRC will not be charging a first late payment penalty for the first year from 1 January 2023 until 31 December 2023, if you pay in full within 30 days of your payment due date.

Have you filed your 2021-2022 tax return?

Almost 5.7 million customers are still to file their tax return according to HMRC (as of Tuesday 3 January). More than 12 million customers are expected to file a tax return for the 2021 to 2022

tax year by 31 January 2023. HMRC is warning customers that the deadline to submit a paper return has passed and tax returns can only be submitted online. Anyone who files after 31 January may face a penalty.

Myrtle Lloyd, HMRC's director general for customer services, said: "There is less than one month for customers to submit their tax returns and my message to those yet to start is: don't delay, do it online."

Written by Rachel Miller.

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