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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Companies House users to switch to new service

9 November 2023

Following a Companies House announcement, users of Companies House Direct (CHD) and WebCHeck services are switching to the new 'Find and Update' service

Limited companies, LLPs and their advisers are moving to the Companies House 'Find and Update' service ahead of the closure of Companies House Direct (CHD) and WebCHeck services on 30 November 2023.

Both Companies House services are being replaced by the free 'Find and update' service. The new service offers:

  • Advanced company searches
  • Dissolved companies searches
  • Company snapshot reports
  • An alphabetical name search
  • An ordering facility for certificates of incorporation and change of name, certified documents and missing images

Written by the Donut news team.

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