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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

December 2022

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A new study by IPSE has found that self-employment is increasingly attracting women that want more control over their work-life balance.
A survey of UK SME exporters has found that just over half have ambitious plans to enter new global markets in the next 12 months.
An international survey of workers has found that organisations and businesses need to do more to create inclusive workplaces.
Millions of Britons will be able to request flexible working on day one of their employment under new government plans to make flexible working the default.

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