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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

November 2022

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UK government plans to revoke or amend thousands of EU-derived laws have been criticised by business groups as a new survey shows that small business owners aren't looking for widespread deregulation.
A poll of freelance workers has found that one in two don't budget for upcoming tax bills until they complete their tax return, leaving many without enough funds to pay in full.
The Christmas trading period, which kicks off with Black Friday, is crucial for small firms across the UK. With rising costs, some shops are even counting on a successful festive season for their survival.
By freezing tax thresholds for six more years in today's Autumn Statement, chancellor Jeremy Hunt has increased the tax burden on millions of small businesses in the UK.
Business owners and managers in small and micro-businesses are finding it hard to support employees with mental health difficulties, according to new research.
Small businesses across the UK are calling on the government to take more of a lead to encourage and support the green initiatives of small enterprises.
The UK could unlock more than £9bn of growth by helping more small businesses to export using ecommerce, according to new research.
Job security, decent pay, flexible working and good work relationships are the top reasons for employees to stay in their jobs according to a new survey conducted by Acas.

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