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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

September 2022

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New research suggests that almost half of British consumers are unable to maintain their current lifestyle due to the rising cost of living and many are changing brands and making cut-backs as a result.
The government has unveiled more details of its support for businesses and public sector organisations facing rising energy bills.
The Federation of Small Businesses, the British Chambers of Commerce and the Institute of Directors have welcomed the pro-business measures announced today by the chancellor of the exchequer.

Almost half of hybrid workers say they plan to go into their office more often this winter to save money on energy bills.

Google searches for "side hustle ideas" are up 326% as Brits look for ways to pay for rising living costs.
Prime minister Liz Truss has unveiled plans to cap energy prices for consumers and businesses but there are fears that the timeframe for business support is too short.
Women who run their own businesses across the UK are being encouraged to apply for a place in a line-up of Britain's 100 most impressive female entrepreneurs.
Almost half (47%) of SMEs want to see the government introduce energy grants, as the 'cost of doing business' reaches record highs.

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