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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

July 2022

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The UK government's Help to Grow: Digital scheme has been expanded to businesses with at least one employee; as a result, up to 1.2 million small firms can now get discounts on the latest digital technology.
A new survey of small business owners has found that seven in ten remain confident about their prospects in spite of rapidly rising prices and hiring challenges.
iwoca, one of Europe's largest small business lenders, is today announcing that it is more than doubling the maximum size of its core lending product, Flexi-Loan, allowing small business owners to access up to £500,000.
iwoca, one of Europe's largest small business lenders, is today announcing that it is more than doubling the maximum size of its core lending product, Flexi-Loan, allowing small business owners to access up to £500,000.
A new report has found that many small businesses in the UK are having to pay higher insurance premiums for less generous cover.
The temporary capital investment tax super-deduction has had a “positive and measurable” impact on business investment and should be made permanent, according to research by the Institute of Directors.
New research has found that as many as 85% of UK workers want to start their own business one day and many believe a side hustle is the first step.

Almost a quarter of UK business leaders are worried that their company may not survive this financial year due to the cost of living crisis.

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