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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

August 2021

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The labour market has changed drastically over the past year but despite soaring vacancies, one in 20 people can't find a job and redundancies could be looming as the furlough scheme winds up.

Brits working in small firms have taken less time off than usual during the pandemic; and those that are taking a break are staying close to home.

With the UK now out of the EU, the Institute of Chartered Accountants in England and Wales (ICAEW) says the UK government is now in the best position to thoroughly review the structure of VAT.

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