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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

What are digital payments?

Digital payments involve the transfer of funds through digital channels without the need for physical cash or checks. The process is facilitated by digital payment processing, which relies on sophisticated systems to verify, authorise, and execute transactions in real time.

The rise of new payment methods, such as mobile wallets, digital currencies, and contactless cards, has further accelerated the adoption of digital payments worldwide. So much so, that digital payments have become a crucial component of modern commerce.

Digital payments aren’t just convenient for customers and businesses, they help businesses lower costs, mitigate the risk of fraud, and improve financial transparency.

How do digital payments work?

While the specifics may vary depending on the payment method and platform, the core steps of a digital transaction typically include:

  1. Initiation: The digital payment process begins when a user initiates a transaction, either through a website, mobile app, or physical payment terminal. This step involves providing payment details, such as credit card numbers, digital wallet credentials, or bank account information.
  2. Authentication: Once the payment details have been entered, the system must verify the user’s identity to prevent fraud and unauthorised access. This authentication process may involve a variety of methods, such as a password, PIN or biometric verification.
  3. Authorisation: Once the user’s identity has been confirmed, the payment gateway transmits the transaction details to the acquiring bank and onwards to the issuing bank (the user’s bank) where the user’s account status and funds are checked. At this point, the transaction is either approved or declined with the payment gateway.
  4. Processing: If the transaction is approved, the payment system initiates the transfer of funds from the user’s account to the merchant’s account.
  5. Confirmation: The user and the merchant receive a confirmation notification once the transaction has been successfully processed. This may come as a digital receipt, an SMS message, or an email, providing a record of the transaction details for future reference.

Different types of digital payments in the UK

The digital payment landscape in the UK is diverse and dynamic, with a wide range of options available to suit various use cases and preferences. Some of the most common types of digital payments in the UK include:

  • Credit and debit cards: Credit and debit cards are widely accepted and remain a staple of the digital payment ecosystem in the UK. Customers can make purchases online or in-store by entering their card information or using contactless technology.
  • Mobile wallets: The proliferation of smartphones has made mobile wallets increasingly popular. Digital payment platforms, such as Apple Pay, Google Pay, and Samsung Pay, enable users to store their payment information securely on their mobile devices and make contactless payments at compatible point-of-sale terminals or online.
  • Bank transfers: Direct bank transfers are common, particularly for larger or recurring payments. These transfers can be initiated through online banking portals, mobile banking apps and services like Faster Payments or BACS.
  • Online payment gateways: Online payment gateways play a crucial role in facilitating secure ecommerce transactions. Platforms like PayPal, Stripe, and Worldpay allow users to make online purchases using a variety of payment methods, including cards, bank transfers, and digital wallets.
  • Buy now, pay later (BNPL): BNPL services have gained traction in the UK as a flexible and accessible digital payment option. Providers like Klarna, Clearpay, and Laybuy allow users to split the cost of a purchase into smaller, interest-free instalments, often with no credit check required.
  • Digital currencies: While adoption remains limited, digital currencies have begun to make inroads in the payment landscape. Cryptocurrencies like Bitcoin and Ethereum offer a decentralised, peer-to-peer payment system that operates independently of traditional financial institutions.

As the digital payment ecosystem in the UK continues to evolve, new and innovative payment methods will emerge.

What is an example of a digital payment?

Digital payments encompass a wide range of transaction types, from everyday purchases to complex international transfers. One common example of a digital payment in the UK is using a mobile wallet, such as Apple Pay or Google Pay, to make an in-store purchase. Another example is using a service like PayPal or Stripe to make an online purchase.

Digital payments in the UK

The digital payment landscape in the UK is dynamic and rapidly evolving, shaped by consumer preferences, technological advancements, and supportive government initiatives. The COVID-19 pandemic has further accelerated the shift towards cashless transactions.

One of the most significant drivers of digital payment adoption in the UK, and further afield, has been the widespread use of contactless cards. Mobile wallets have also gained considerable traction in the UK, with Apple Pay and Google Pay leading the charge by allowing users to make secure, convenient mobile payments.

In ecommerce, digital payment platforms like PayPal, Stripe, and Klarna have become integral to the UK’s online shopping experience. These providers offer a range of payment options, including credit and debit cards, digital wallets, and buy-now-pay-later schemes, catering to the diverse preferences of UK consumers.

By embracing the latest advancements in payment technology and collaborating with innovative providers, businesses and consumers in the UK can position themselves at the forefront of the global digital payment revolution.

Copyright 2024. Featured post inspired by and made possible by Airwallex. You can read the original article on the Airwallex website.

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