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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

January 2024

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New research has found that Newcastle, London and Leicester are the best UK cities to start a small business in 2024, based on data including business growth and average monthly rents.
As the 31 January self assessment tax deadline approaches, Brits are being urged not to fall for phishing emails, calls or texts that purport to come from the UK tax body HMRC.
The premier business conference, Elite Business Live, is set to open its doors for the 11th year on 13-14 March 2024, at the Leonardo Royal Hotel, St. Paul's, London.
Business surveys published this month suggest that one in two small business owners are feeling optimistic about their prospects in 2024, with many looking to grow.
Tens of thousands of Brits aged over 50 have started running their own businesses in the past three years, bucking an overall downward trend in self-employment.
Anyone selling goods or services via online platforms needs to be aware of new rules regarding the way that digital platforms such as eBay share information with HMRC; it could affect the amount of tax they have to pay.
Family lawyers call for pensions to be a compulsory part of divorce proceedings as full-scale of pension disparity revealed
HMRC is urging almost 5.7 million people to file their 2022/23 tax return as the 31 January self-assessment deadline approaches.

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