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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

February 2023

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A new survey has found that only 17% of people now prefer to pay by cash; some say they use cash for small payments and others say they have cash to "use up".
Elite Business Live returns. Celebrating ten years of entrepreneurship, the Elite Business Live team are partnering with top business expos with dedicated livestreams.
Most small business owners say they don't fully understand what the government's 2050 Net Zero target means for them, according to new research.
New research by IPSE suggests that while the number of freelancers remained stable in 2022, their economic contribution fell by an estimated 8% compared to 2021.
It’s National Apprenticeship Week and new research has found that only 4% of employers are spending their full apprenticeship levy funding.
The government is backing a new law that gives all workers the legal right to request a predictable working pattern, intended to eradicate the "one-sided flexibility" that favours employers in zero hours contracts.

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