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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

An up-to-date marketing database is a goldmine of useful information with details of your customers, prospects and sales trends to help your business.

Resource topics

10 results shown
How to use a database to improve customer service and to support your marketing and sales efforts.
Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Big data can give you insights into your customers and improve your marketing and sales results.
Big data can reveal big opportunities for small businesses. What is big data and how can small businesses incorporate it into their marketing strategies?
VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.
John Keating of Databroker explains how to source a mailing list for your marketing that is fit for purpose.
A guide to customer relationship management - CRM - and how can it help your small business
Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.
The key questions you need to answer to develop a successful customer segmentation strategy.

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