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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Running a direct mail campaign can offer a healthy return on investment for many small businesses. Find out how to improve your chances of success.

Resource topics

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Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.
Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.
It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.
Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.
How to measure your marketing to optimise results and boost response rates
Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.
Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.
FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.
Email marketing has become the default marketing tool for SMEs. But there is still a place for direct mail — and it doesn't have to cost the earth.
An essential guide to customer databases, direct mail and email marketing for small businesses.

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