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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Ten essential business social media apps

Business social media apps take the stress out of staying social, making it easy to interact with new and existing clients and customers

In this round-up of the best social media apps for business, we identify ten apps that you should be using.

Facebook for business

Don’t believe the hype; Facebook is still the world’s biggest social media platform. While you can log in to Facebook on your computer, tablet or mobile, Facebook business apps make posting and interacting simple and effective. As well as interactions, you can post adverts too.

Whatsapp

Is a messaging app social media? Absolutely – and WhatsApp is the king.

WhatsApp is free to use and can share messages across devices. The Facebook-owned platform provides encrypted messaging, which means you and your colleagues can be confident that your messages won’t be hacked.

Echofon

Echofon automatically keeps unread tweets in sync between your computer, your iPhone and your iPad. It can notify you of mentions and messages. It stops any comment, question or complaint from being missed – which is powerful in protecting your online reputation.

Hootsuite

Hootsuite enables you to post and interact on multiple social accounts, all from a single dashboard. You can use it to launch and manage marketing campaigns, identify and interact with uses, distribute targeted messages and track mentions.

It’s a one-stop social media management shop.

TweetDeck

TweetDeck is a desktop and mobile app that helps you control Twitter and Facebook for your small business. You can create groups, search Twitter, manage multiple accounts, and post tweets or share photos, videos and links.

WordPress

WordPress is an incredibly popular blogging platform and the basis for millions of websites around the world. The powerful WordPress mobile app enables you to publish and upload blogs from anywhere, simultaneously sharing them immediately across LinkedIn, Facebook and Twitter.

Buffer

Buffer gives you the power to schedule Twitter, LinkedIn, Facebook, Instagram and Pinterest posts all in one place. It’s simple to use and offers a genuine alternative to Hootsuite and other posting platforms.

Cyfe

Cyfe monitors and analyses all your business data and marketing activity including email marketing, SEO, social media and web analytics – all from one dashboard. It’s the simplest way to stay up-to-date with your online impact.

Feedly

Feedly is a popular tool that delivers all the news and blogs you need, tailor-made for you and in one place by providing a single platform on which to access your favourite bookmarks and RSS feeds.

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