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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Email marketing

Email marketing is fast and cheap, while enabling businesses to target messages to the right people at the right time. Find out how to do it.

Resource topics

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A quality in-house email marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.
Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.
Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.
A branded email address demonstrates to the world that your business is professional. Here's how you can set up a professional business email with all the familiarity and functionality of Gmail.
Email marketing allows you to engage with your customers. But you need to employ the right strategies to achieve your ultimate aims. Here are five strategies to supercharge your email marketing.
Marketing automation can streamline marketing operations and boost efficiency. However, it's not without its challenges. Here's how to set up fool-proof marketing automation.
Are you planning an email marketing campaign to teachers or school leaders? Read these three top tips to improve your, open, read and conversion rates.
Email marketing can be very effective - if you get it right. Jonathan Rodger offers ten key tips to ensure your email marketing pays dividends.
Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.
How to measure your marketing to optimise results and boost response rates
Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

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