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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Resource topics

15 results shown
Marketing flyers are a great way to promote your business in your local area; here’s how to produce your own leaflets.
If you are looking for a new, personal way of interacting with customers, you should consider a WhatsApp Business profile. Read this beginner's guide to WhatsApp marketing.
Big data can reveal big opportunities for small businesses. What is big data and how can small businesses incorporate it into their marketing strategies?
If you want clients to remember your business, you need to present your brand as professional, but also unique. How to make an impact with print.
VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.
John Keating of Databroker explains how to source a mailing list for your marketing that is fit for purpose.
SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?
QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.
Marketing guru Drayton Bird explains how to write copy that has the power to persuade.
How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.
A guide to customer relationship management - CRM - and how can it help your small business
Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.
Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.
The key questions you need to answer to develop a successful customer segmentation strategy.
How to measure your marketing to optimise results and boost response rates

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