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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Resource topics

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A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
How to use a database to improve customer service and to support your marketing and sales efforts.
Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.
Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.
Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Big data can give you insights into your customers and improve your marketing and sales results.
Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
How to make sure potential customers can find you when they are out and about or using a mobile device: the apps you want to be seen on.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
Door drop mailings are highly targeted and effective, especially for small businesses targeting a local audience.
Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.
It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

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