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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your mailshot has to stand out from the other post on the doormat. It must have a clear and simple message and grab the attention of the recipient.

Resource topics

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A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
Marketing flyers are a great way to promote your business in your local area; here’s how to produce your own leaflets.
How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.
Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.
Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.
Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.

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