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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Market analysis

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

Resource topics

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Understanding how to use the internet effectively can help you find the information you want more easily, and be sure it's reliable.
Market research can provide you with a lot of extremely useful information, much of it for free. Read our introduction to market research.
Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

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